PUMA: Forever Faster
As one of the world’s leading sports brands, PUMA has made history as a creator of product designs for outstanding athletes and sports teams especially jogging shoes for men — be it football, running and training, golf, basketball or motorsports. PUMA’s headquarters is in Herzogenaurach, Germany, with more than 14,000 employees in more than 120 countries.
From Humble Beginnings to International Breakthrough
In 1919, the Dassler Brothers started their shoe factory in their parents’ home, which grew and evolved into the world-renowned PUMA today. Ever since Jesse Owens sported Dassler spikes and won four gold medals during the 1936 Olympic Games, the brand had gained notoriety. More athletes were seen wearing PUMA shoes and apparel in subsequent world sporting events, crafting a global reputation for the brand.
PUMA put the fun in functionality by supplying a wide selection of well-designed sports apparel fit for sports and leisure activities. From running shoes for track and field to footwear for golf, PUMA boasts a range of comfortable sports apparel and equipment to help you perform on the playing field while letting you incorporate sports into your lifestyle with stylish sportswear that can be worn anywhere.
PUMA’s Sustainability Efforts
PUMA views sustainability in the same way as they consider sports — it’s about figuring out and improving on weaknesses to reach common goals. PUMA strives to create change through fashion and sportswear by improving social and environmental areas where they have the most significant impact, including Plastic & Oceans, Circularity, Biodiversity and more.
Better Innovations with PUMA
PUMA thrives on the culture of being first and delivering performance innovations to push athletes to greater heights. In 1968, the Brush Spike that featured Velcro™ on performance footwear was designed for the first time. The tiny rows of spikes on the shoes helped athletes maximise traction and minimised resistance, which worked well for athletes at the 1968 Olympic Trials.
Turning Intent Into Action
Over the years, PUMA has partnered with athletes and ambassadors who have raised their voices to support universal equality. In 2018, PUMA established #REFORM jogging shoes for men to honour the 50th anniversary of Tommie Smith’s Silent Gesture as an effort to stand up against the broken U.S. criminal justice system and support organisations that inspire real change.