PUMA: World-Leading Sports Brand

As one of the world’s leading sports brands, PUMA has made history as a creator of product designs for outstanding athletes, sports shoes and sports teams — football, running and training, golf, basketball or motorsports. PUMA’s headquarters is in Herzogenaurach, Germany, with more than 14,000 employees in more than 120 countries.

PUMA’s Story

In Germany, PUMA was founded in 1919 as the “Gebrüder Dassler Schuhfabrik” (Dassler Brothers Shoe Factory). The brand pivoted its international breakthrough during Amsterdam’s 1928 Olympic Summer Games, where most German athletes wear Dassler spikes. In 1948 “PUMA” was officially registered at the German Patent and Trademark Office.

PUMA Sports: Functionality & Leisure

PUMA provides a range of stylish sports apparel and equipment for athletes from comfortable football jerseys to durable golf clubs. PUMA apparel is designed for team sports, track and field, basketball and more — you can also wear PUMA apparel when taking a time-out. Explore apparel for all ages here at PUMA.

Practising Sustainability Through Sports

PUMA is committed to making better products, and contribute to a better environment and society. By working with stakeholders on the 10FOR25 sustainability strategy, they aim to do better across various sustainability areas, including Fair Income, Products, Health & Safety, and more — doing their part to deliver better products and contribute to a better world.

Innovating with PUMA

PUMA strives to be at the forefront of innovation to meet our athletes’ needs, with adaptive Dynamics as one of the principles that guide PUMA Innovation. This principle is the pursuit of creating products that adapt to human body movement and the environment based on thermoregulation, movement or fit, which led to PUMA’s self-lacing Fit Intelligence Training Shoe.

Turning Intent Into Action

PUMA does not tolerate racism, bigotry, or police brutality and is committed to using its platform to push for change — this is why PUMA established #REFORM to stand up against social injustice. PUMA sports shoes made an effort to amplify all Black voices within the workplace and donated to support organisations and initiatives for the Black Lives Matter movement.